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The Bitcoin Business Newsletter

For leaders who need to stay informed.

May 15, 2025

By Sovreign

Key Insight

This week's key insight is written by Felipe Muñoz.

Businesses have an advantage that they might not realize when it comes to acquiring Bitcoin. 

They already have a product or a service they sell for fiat currency. They already have market share, clients, and customers!

Instead of just converting fiat surpluses into a Strategic Bitcoin Reserve, businesses could simply integrate Bitcoin as a payment option for their products and services.

Then, they could convert Bitcoin to pay for necessary expenses, keep the rest to build a reserve, while also drawing in a fresh wave of customers and top talent eager to engage with cutting-edge financial technology.

Take Steak n’ Shake as an example, who will start accepting Bitcoin in all their almost 400 US locations starting tomorrow!

Join our visionary team to seamlessly transition your business to a Bitcoin Standard, unlocking unparalleled financial stability and growth potential, as we expertly guide you through the future of decentralized wealth creation, ensuring your success in a rapidly evolving economic landscape.

(The percentage change added in the section below shows the difference from last week)

Satoshi's Per US Dollar: 971 (-5.73%)

NEW BTC Price in Gold Ounces: 32.94 (a year ago today: 27.82)

Fear and Greed Index: Greed (70/100)

Stock-to-flow Price of bitcoin: $738,406 (+5.04%)

Bitcoin's total market capitalization: $2.05T (+6.22%)

Bitcoin's dominance in the overall cryptocurrency markets sits at 61.6% (-4.35%)

Logarithmic Growth Curve suggests bitcoin is currently: Undervalued!

Treasury Adoption Updates and News:

  • Strategy adds 13,390 Bitcoins

  • Metaplanet adds 1,241 Bitcoins

  • Twenty One Capital adds 4,812 Bitcoin

  • Steak n’ Shake to accept Bitcoin in all their US locations starting May 16th

  • The country of Bhutan embraces Bitcoin for all tourism-related services 

  • A report by River shows a 154% year increase in companies’ Bitcoin accumulation

  • Coinbase rejects Saylor-like reserve asset strategy

  • Multinational bank UBS reports wealthy clients re-allocate up to 5% to crypto, gold, and Chinese assets

Bitcoin Well logo PNG

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Top News Stories

David Bailey’s Nakamoto Holdings Merges With KindlyMD To Form Bitcoin Treasury

David Bailey’s Nakamoto Holdings is merging with KindlyMD to launch a public Bitcoin treasury company backed by $710 million in funding.

OCC Issues Guidance Allowing Banks To Provide Bitcoin Custody and Trading Services

The OCC now permits banks to offer Bitcoin custody and trading under proper regulatory oversight.

Oregon Passes Bill Defining Digital Asset Legal Use – Bitbo

Oregon has passed Senate Bill 167, establishing legal standards for digital assets under the state's commercial code, including their use as collateral.

Arizona Governor Vetoes Bitcoin Bills, Regulates ATMs – Bitbo

Arizona Governor Katie Hobbs rejected two Bitcoin-related bills but signed legislation imposing new rules on Bitcoin ATMs.

Other Noteworthy News


📈Metaplanet CEO Simon on how they went from “near 0 to over $1.4 billion” after adopting the bitcoin treasury strategy.

📜Ukraine Nears Approval of Bitcoin Reserve Bill

🌍Metaplanet Surpasses El Salvador in Bitcoin Holdings

💼Trump crypto adviser David Bailey raises $300M for Bitcoin investment firm

🏦Strive to become Bitcoin treasury company

💠Conor McGregor Pushes Irish Bitcoin Reserve in Bid

🗽New York City Mayor says it is his goal to make "NYC the crypto capital of the globe".

Bitcoin: The Final Monetary Revolution w/ Eric Yakes (WiM580)

The "What is Money?" Show · Eric Yakes joins me to explore the dimensions of money, the consolidation of centralized fiat power, and why Bitcoin is the antidote to our corrupted financial and academic institutions. We discuss the morality embedded in Bitcoin’s design, why evolution is nature’s version of free market innovation, the physics of sound money, the addiction of money printing, how Bitcoin unlocks a global energy bounty, and the connection between Bitcoin, wisdom, religion, and tradition.

Jack Mallers: Borrowing Against Your Bitcoin, Full Scoop on Twenty One Capital & Bitcoin Treasury Company Competition

Coin Stories · This week Natalie Brunell is joined by Jack Mallers, CEO of Strike and founder of Twenty One Capital, for a behind-the-scenes look at the future of Bitcoin lending, capital markets, and corporate treasuries. Jack shares his vision for Twenty One Capital and the launch of Strike’s industry-leading Bitcoin-backed lending product.

Chart of the Week

Bitcoin Price Live

Bitcoin crossed the 100,000 mark again this week.

Source: Bitcoin Magazine Pro

“If you like gold, there are many reasons you should like Bitcoin.”

– Cameron Winklevoss